Why Milanmood?

Milan is the city that best rappresent the made in Italy culture, fashion and design capital, a business and seat of the most important italian publishing houses. Milanmood was born in the aim of speaking an international (glocal): the italian design, milan P.AP., italian high fashion. A reference for the Industrial System and not a ritual without important economic interests and even less attention an the part of the international press.
How did you begin recearch? We begon collecting vintage and we eventually took an interest in trendy design.
Would you say meeting the dealer Rosemary Ferrari was instrumental to your fashion collection?Rosemary Ferrari, she was always turning up something that no one else had sean. Anoder grat thing about working with Rosemary Ferrari was learning to think like an designer. The constant movement and we also had the fun a new language of finding it first: fashion movie concept.
What advice would you give to people who would like to begin fashion collection?Cultural trendy is so important. It takes a very refined designer to reproduce the intricate trendy palette colour/textile and fashion concept. There are so many fashion book today marketed as originals and trendy, that are not.One of the central ideas of midi-century fashion was to bring great high fashion to the masses. Once you acquire a certai knowedge, you realize that something that is mass-produced will have the cachet and value of something that is more unique: il design. The problem is not that everyone has it!
What appealed to you about Versace and Armani?Versace, in our opinion, is design talent of the same caliber as the great postmodern artist. Armani, now his designer dress high fashion, and the majority of them are specially commissioned and unique.What new areas are you recearch in today?“The Glocal (“The reflective practice”- Frampton) is a new direction and we love it.” “What ever the style or period, we are happy living with good fashion design.”
Glocal Dress Aesthetics Place still imbued with a strong identity: when Westernes think of China they visualize very typical landscapes which are the result of unusual history and traditions. Up until very recently fashion was the product of a place, inspired by a process in which a combination of properties linked to specific tradition, culture and textile technology contributed to repeat or evolve ist own particular models.Today, we cannot but interpret many fashion designs, in relation to the kind of trasnational fashion which is such a carateristic feature of this century, and whose own intrinsic force generates fashion models repeated on a world-wide scale and linked to the inherent design features rather then to the specific nature of the site.In his fine summary of this “dichotomy” Versace introduces the concept of Postmodern fashion which, in obervance of the relationship between man the Contemporary Art, is made up of history memory and contemporary pop.